WSRCA is dedicated to promoting professionalism by providing leadership for the benefit of its members. The success of each member is continually enhanced by providing:
- Industry education, specific to the western United States
- A forum for information exchange
- A means for industry problem identification and resolution
- Regular communications through newsletter and trade publications
- An industry liaison between manufacturers and contractors
- An annual convention and trade show, the Western Roofing Expo
- The pursuit of the highest industry standards for the West
