| INDUSTRY ISSUES: The AI Search Revolution - What Roofing Contractors Need to Know |
THE AI SEARCH REVOLUTION - WHAT ROOFING CONTRACTORS NEED TO KNOW
Courtesy of: Jennifer Bagley - CI Web Group, Inc. 
Jennifer Bagley helps entrepreneurs and organizations future-proof their businesses through AI, digital marketing, and strategic execution. As CEO of CI Web Group and Catalyst Consulting Services, and Co-Founder of JustStartAI.io, she leads innovation across industries—empowering business owners to do the right things, in the right order, at the right time—driven by strategy, data, and results. Jennifer presented the session – Future-Proofing Your Roofing Business: Leveraging AI, Advanced Marketing, and Automation Strategies for 2025 at the Western Roofing Expo. HAGA CLIC AQUÍ PARA VER ESTE ARTÍCULO EN ESPAÑOL
In an industry rooted in tradition, the digital landscape is changing faster than ever, redefining how roofing companies attract and connect with customers. Homeowners are searching differently, relying on instant AI-generated answers instead of scrolling through traditional listings. Ignoring these changes could mean losing valuable leads to competitors who are more visible in AI-driven results. AI-powered search engines and Google’s AI Overviews (AIOs) are transforming how people search, creating new challenges and major opportunities for contractors ready to adapt.
The Shifting Sands of Search: Why Google's Dominance is Being Challenged Did you know that on Google, many mobile searches now end directly within AI Overviews, bypassing traditional ads, Business Profiles, and even organic results? Recent data shows that AI Overviews can take up nearly half of a mobile screen, while the click-through rate for the top organic result has dropped from 28% to 19% since their expansion. Users are getting answers straight from AI-generated summaries instead of clicking through to websites. At the same time, AI search engines are quickly gaining ground. Experts predict they could account for 30% or more of total search volume by the end of 2025—a first in Google’s history. After years of holding around 90% of global search traffic, Google’s share has now slipped below that mark for much of 2025. This isn’t a small dip; it’s a clear sign of a major shift in how people find information online.
A Timeline of Transformation: The Rapid Ascent of AI Search The trajectory of AI in search has been incredibly rapid, evolving from early experimentation to powerful, user-facing tools in just a few years:
Adapting Your Roofing Business for the AI Search Era: Key Strategies Roofing contractors need to evolve fast. With AI Overviews and AI search on the rise, it’s time to rethink digital marketing.
The Future is Now: AI Agents for Consumers Are you ready for a future where AI agents research, compare, and even book services for consumers? This isn’t science fiction—it’s happening now. Your digital presence must be optimized for both people and the AI systems shaping their decisions. Businesses that don’t adapt risk becoming invisible to the next generation of AI-powered customers.
Partnering for Success: The CI Web Group Advantage The shift to AI-powered search can feel overwhelming, but you’re not alone. CI Web Group leads the way in AI marketing for the trades, helping roofing contractors adapt and grow in this new digital landscape. With two decades of experience in digital marketing for home services, we understand what it takes to stay ahead as technology evolves. Our AI-enabled Webflow and headless CMS websites are built to perform. They combine clean design, a seamless user experience, and smart optimization for both AI and traditional search engines. At the center of it all is Cortex AI MCP, our proprietary platform that connects every tool, resource, and data source into one powerful system. This integration allows us to deliver complete marketing solutions that help roofing contractors get found, generate more leads, and win more jobs faster. Whether you’re just starting with AI or ready to scale your digital presence, our team can help you take the next step with confidence.
Conclusion AI search is already transforming how homeowners find and choose roofing companies. With ChatGPT Atlas and Google’s AI Overviews leading the shift, visibility now depends on adapting to this new way of search. For contractors, this is a defining moment: embrace these tools to capture more leads or risk losing visibility to competitors who do. Now is the time to evolve your digital strategy to stay visible, credible, and competitive in the age of AI. Want to learn more about how AI is reshaping the digital landscape for businesses? Join the conversation at www.juststartai.io—a community for contractors and business owners in the trades who want to stay competitive and grow using artificial intelligence. Ready to get started and transform your digital strategy? Schedule a strategy session with CI Web Group today!
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