Economic uncertainty can create a lot of business anxiety and not having a plan of action makes things even worse.  I’m an old guy who’s been through the early 80’s high interest rates, 1989-90 savings and loan crisis and the 2008 recession.  In many ways, none of this is as scary as the coronavirus shut down because no one really knows the ultimate impact and how long it will last. However, having a strategy and practicing good business basics can ensure you survive.

Topics:

• Don’t Panic, Adapt to The New Reality

• Focus on What You Can Control and Avoid “What If” Thinking

• Manage Cash and Understand Where You Stand

• Control Your Overhead and Cut Sooner Than Later

• Consider Backward Delegation

• Don’t Commit Suicide by Cutting Your Price

• Resist Becoming A Bidding Machine

• Live to Fight Another Day